Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
149BD8
RGB
20, 155, 216
HSL
199, 83%, 46%
HSB
199, 91%, 85%
CMYK
91, 28, 0, 15
LAB
60, -17, -41
LCH
60, 45, 247
OKLCH
0.65, 0.14, 236
XYZ
24, 29, 69
LUV
60, -39, -61
HWB
199, 8%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.