Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14AAEB
RGB
20, 170, 235
HSL
198, 84%, 50%
HSB
198, 91%, 92%
CMYK
91, 28, 0, 8
LAB
65, -19, -43
LCH
65, 47, 246
OKLCH
0.70, 0.15, 236
XYZ
30, 35, 84
LUV
65, -43, -66
HWB
198, 8%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.