Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14AFF3
RGB
20, 175, 243
HSL
198, 90%, 52%
HSB
198, 92%, 95%
CMYK
92, 28, 0, 5
LAB
67, -19, -45
LCH
67, 49, 247
OKLCH
0.71, 0.15, 236
XYZ
32, 37, 90
LUV
67, -44, -69
HWB
198, 8%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.