Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
152F3D
RGB
21, 47, 61
HSL
201, 49%, 16%
HSB
201, 66%, 24%
CMYK
66, 23, 0, 76
LAB
18, -7, -12
LCH
18, 14, 242
OKLCH
0.29, 0.04, 234
XYZ
2, 3, 5
LUV
18, -9, -12
HWB
201, 8%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.