Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
152F40
RGB
21, 47, 64
HSL
204, 51%, 17%
HSB
204, 67%, 25%
CMYK
67, 27, 0, 75
LAB
18, -6, -14
LCH
18, 15, 248
OKLCH
0.29, 0.04, 239
XYZ
2, 3, 5
LUV
18, -9, -14
HWB
204, 8%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.