Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
153A3F
RGB
21, 58, 63
HSL
187, 50%, 16%
HSB
187, 67%, 25%
CMYK
67, 8, 0, 75
LAB
22, -12, -7
LCH
22, 14, 211
OKLCH
0.32, 0.04, 207
XYZ
3, 4, 5
LUV
22, -13, -7
HWB
187, 8%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.