Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
153B3D
RGB
21, 59, 61
HSL
183, 49%, 16%
HSB
183, 66%, 24%
CMYK
66, 3, 0, 76
LAB
22, -13, -6
LCH
22, 15, 202
OKLCH
0.33, 0.04, 200
XYZ
3, 4, 5
LUV
22, -14, -4
HWB
183, 8%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.