Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
153C53
RGB
21, 60, 83
HSL
202, 60%, 20%
HSB
202, 75%, 33%
CMYK
75, 28, 0, 67
LAB
23, -8, -18
LCH
23, 20, 247
OKLCH
0.34, 0.06, 238
XYZ
3, 4, 9
LUV
23, -13, -20
HWB
202, 8%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.