Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
154E82
RGB
21, 78, 130
HSL
209, 72%, 30%
HSB
209, 84%, 51%
CMYK
84, 40, 0, 49
LAB
32, -3, -35
LCH
32, 35, 265
OKLCH
0.42, 0.10, 250
XYZ
7, 7, 22
LUV
32, -18, -46
HWB
209, 8%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.