Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487FB7
RGB
72, 127, 183
HSL
210, 44%, 50%
HSB
210, 61%, 72%
CMYK
61, 31, 0, 28
LAB
51, -6, -36
LCH
51, 36, 261
OKLCH
0.58, 0.10, 250
XYZ
19, 20, 48
LUV
51, -23, -52
HWB
210, 28%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.