Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
156AB8
RGB
21, 106, 184
HSL
209, 80%, 40%
HSB
209, 89%, 72%
CMYK
89, 42, 0, 28
LAB
43, -1, -49
LCH
43, 49, 269
OKLCH
0.52, 0.14, 252
XYZ
14, 14, 47
LUV
43, -24, -70
HWB
209, 8%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.