Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
157DC4
RGB
21, 125, 196
HSL
204, 81%, 43%
HSB
204, 89%, 77%
CMYK
89, 36, 0, 23
LAB
50, -8, -46
LCH
50, 46, 260
OKLCH
0.57, 0.14, 246
XYZ
18, 19, 55
LUV
50, -30, -67
HWB
204, 8%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.