Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
16071F
RGB
22, 7, 31
HSL
278, 63%, 7%
HSB
278, 77%, 12%
CMYK
29, 77, 0, 88
LAB
4, 9, -12
LCH
4, 15, 307
OKLCH
0.17, 0.05, 311
XYZ
1, 0, 1
LUV
4, 2, -6
HWB
278, 3%, 88%
Pantone
5395 C
Harmonies
Shades & tints
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