Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
554461
RGB
85, 68, 97
HSL
275, 18%, 32%
HSB
275, 30%, 38%
CMYK
12, 30, 0, 62
LAB
32, 12, -14
LCH
32, 19, 310
OKLCH
0.42, 0.05, 311
XYZ
8, 7, 12
LUV
32, 7, -20
HWB
275, 27%, 62%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.