Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
163440
RGB
22, 52, 64
HSL
197, 49%, 17%
HSB
197, 66%, 25%
CMYK
66, 19, 0, 75
LAB
20, -8, -11
LCH
20, 14, 233
OKLCH
0.31, 0.04, 227
XYZ
2, 3, 5
LUV
20, -11, -11
HWB
197, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
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