Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164263
RGB
22, 66, 99
HSL
206, 64%, 24%
HSB
206, 78%, 39%
CMYK
78, 33, 0, 61
LAB
26, -6, -24
LCH
26, 25, 256
OKLCH
0.37, 0.07, 245
XYZ
5, 5, 13
LUV
26, -14, -29
HWB
206, 9%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.