Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164D79
RGB
22, 77, 121
HSL
207, 69%, 28%
HSB
207, 82%, 47%
CMYK
82, 36, 0, 53
LAB
31, -5, -31
LCH
31, 31, 260
OKLCH
0.41, 0.09, 247
XYZ
6, 7, 19
LUV
31, -17, -39
HWB
207, 9%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.