Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
166BA9
RGB
22, 107, 169
HSL
205, 77%, 37%
HSB
205, 87%, 66%
CMYK
87, 37, 0, 34
LAB
43, -7, -41
LCH
43, 41, 261
OKLCH
0.51, 0.12, 247
XYZ
13, 14, 39
LUV
43, -25, -58
HWB
205, 9%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.