Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1675DA
RGB
22, 117, 218
HSL
211, 82%, 47%
HSB
211, 90%, 85%
CMYK
90, 46, 0, 15
LAB
48, 4, -60
LCH
48, 60, 273
OKLCH
0.57, 0.18, 255
XYZ
19, 18, 69
LUV
48, -26, -89
HWB
211, 9%, 15%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.