Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1676F1
RGB
22, 118, 241
HSL
214, 89%, 52%
HSB
214, 91%, 95%
CMYK
91, 51, 0, 5
LAB
50, 11, -70
LCH
50, 71, 279
OKLCH
0.59, 0.20, 258
XYZ
23, 19, 86
LUV
50, -26, -105
HWB
214, 9%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.