Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
167BD7
RGB
22, 123, 215
HSL
209, 81%, 46%
HSB
209, 90%, 84%
CMYK
90, 43, 0, 16
LAB
50, -1, -56
LCH
50, 56, 269
OKLCH
0.58, 0.16, 252
XYZ
20, 19, 67
LUV
50, -28, -84
HWB
209, 9%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.