Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1691E2
RGB
22, 145, 226
HSL
204, 82%, 49%
HSB
204, 90%, 89%
CMYK
90, 36, 0, 11
LAB
57, -9, -51
LCH
57, 52, 260
OKLCH
0.64, 0.16, 246
XYZ
24, 26, 76
LUV
57, -35, -77
HWB
204, 9%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.