Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
172841
RGB
23, 40, 65
HSL
216, 48%, 17%
HSB
216, 65%, 25%
CMYK
65, 38, 0, 75
LAB
16, 0, -18
LCH
16, 18, 269
OKLCH
0.28, 0.05, 258
XYZ
2, 2, 5
LUV
16, -6, -18
HWB
216, 9%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.