Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17293B
RGB
23, 41, 59
HSL
210, 44%, 16%
HSB
210, 61%, 23%
CMYK
61, 31, 0, 77
LAB
16, -3, -14
LCH
16, 14, 259
OKLCH
0.27, 0.04, 250
XYZ
2, 2, 4
LUV
16, -6, -13
HWB
210, 9%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.