Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
172F40
RGB
23, 47, 64
HSL
205, 47%, 17%
HSB
205, 64%, 25%
CMYK
64, 27, 0, 75
LAB
18, -5, -14
LCH
18, 15, 250
OKLCH
0.29, 0.04, 241
XYZ
2, 3, 5
LUV
18, -8, -14
HWB
205, 9%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.