Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17344F
RGB
23, 52, 79
HSL
209, 55%, 20%
HSB
209, 71%, 31%
CMYK
71, 34, 0, 69
LAB
21, -4, -20
LCH
21, 20, 260
OKLCH
0.32, 0.06, 249
XYZ
3, 3, 8
LUV
21, -10, -22
HWB
209, 9%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.