Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17345D
RGB
23, 52, 93
HSL
215, 60%, 23%
HSB
215, 75%, 36%
CMYK
75, 44, 0, 64
LAB
21, 1, -28
LCH
21, 28, 272
OKLCH
0.33, 0.08, 257
XYZ
4, 3, 11
LUV
21, -10, -32
HWB
215, 9%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.