Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173641
RGB
23, 54, 65
HSL
196, 48%, 17%
HSB
196, 65%, 25%
CMYK
65, 17, 0, 75
LAB
21, -9, -11
LCH
21, 14, 230
OKLCH
0.31, 0.04, 224
XYZ
3, 3, 5
LUV
21, -11, -10
HWB
196, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.