Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17384B
RGB
23, 56, 75
HSL
202, 53%, 19%
HSB
202, 69%, 29%
CMYK
69, 25, 0, 71
LAB
22, -7, -16
LCH
22, 17, 245
OKLCH
0.33, 0.05, 237
XYZ
3, 4, 7
LUV
22, -12, -17
HWB
202, 9%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.