Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17395A
RGB
23, 57, 90
HSL
210, 59%, 22%
HSB
210, 74%, 35%
CMYK
74, 37, 0, 65
LAB
23, -3, -24
LCH
23, 24, 263
OKLCH
0.34, 0.07, 250
XYZ
4, 4, 10
LUV
23, -11, -27
HWB
210, 9%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.