Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173B6D
RGB
23, 59, 109
HSL
215, 65%, 26%
HSB
215, 79%, 43%
CMYK
79, 46, 0, 57
LAB
24, 2, -33
LCH
24, 34, 273
OKLCH
0.36, 0.10, 257
XYZ
5, 4, 15
LUV
24, -12, -40
HWB
215, 9%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.