Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173D42
RGB
23, 61, 66
HSL
187, 48%, 17%
HSB
187, 65%, 26%
CMYK
65, 8, 0, 74
LAB
23, -13, -7
LCH
23, 15, 210
OKLCH
0.34, 0.04, 207
XYZ
3, 4, 6
LUV
23, -14, -7
HWB
187, 9%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.