Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
173EAD
RGB
23, 62, 173
HSL
224, 77%, 38%
HSB
224, 87%, 68%
CMYK
87, 64, 0, 32
LAB
30, 22, -64
LCH
30, 68, 289
OKLCH
0.42, 0.18, 265
XYZ
10, 7, 40
LUV
30, -12, -81
HWB
224, 9%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.