Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174B66
RGB
23, 75, 102
HSL
201, 63%, 25%
HSB
201, 77%, 40%
CMYK
77, 26, 0, 60
LAB
30, -10, -21
LCH
30, 23, 245
OKLCH
0.39, 0.07, 236
XYZ
5, 6, 13
LUV
30, -17, -26
HWB
201, 9%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.