Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174F75
RGB
23, 79, 117
HSL
204, 67%, 27%
HSB
204, 80%, 46%
CMYK
80, 32, 0, 54
LAB
32, -7, -27
LCH
32, 28, 255
OKLCH
0.41, 0.09, 243
XYZ
6, 7, 18
LUV
32, -18, -35
HWB
204, 9%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.