Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174F97
RGB
23, 79, 151
HSL
214, 74%, 34%
HSB
214, 85%, 59%
CMYK
85, 48, 0, 41
LAB
33, 4, -45
LCH
33, 46, 275
OKLCH
0.43, 0.13, 257
XYZ
9, 8, 30
LUV
33, -17, -61
HWB
214, 9%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.