Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174FA5
RGB
23, 79, 165
HSL
216, 76%, 37%
HSB
216, 86%, 65%
CMYK
86, 52, 0, 35
LAB
34, 9, -52
LCH
34, 53, 279
OKLCH
0.44, 0.15, 259
XYZ
10, 8, 37
LUV
34, -16, -71
HWB
216, 9%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.