Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175270
RGB
23, 82, 112
HSL
200, 66%, 26%
HSB
200, 79%, 44%
CMYK
79, 27, 0, 56
LAB
32, -11, -23
LCH
32, 25, 245
OKLCH
0.42, 0.08, 236
XYZ
6, 7, 16
LUV
32, -20, -29
HWB
200, 9%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.