Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175372
RGB
23, 83, 114
HSL
200, 66%, 27%
HSB
200, 80%, 45%
CMYK
80, 27, 0, 55
LAB
33, -11, -24
LCH
33, 26, 246
OKLCH
0.42, 0.08, 236
XYZ
6, 8, 17
LUV
33, -20, -30
HWB
200, 9%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.