Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17537D
RGB
23, 83, 125
HSL
205, 69%, 29%
HSB
205, 82%, 49%
CMYK
82, 34, 0, 51
LAB
33, -7, -30
LCH
33, 31, 256
OKLCH
0.43, 0.09, 244
XYZ
7, 8, 21
LUV
33, -19, -39
HWB
205, 9%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.