Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17598A
RGB
23, 89, 138
HSL
206, 71%, 32%
HSB
206, 83%, 54%
CMYK
83, 36, 0, 46
LAB
36, -6, -34
LCH
36, 34, 259
OKLCH
0.45, 0.10, 246
XYZ
9, 9, 25
LUV
36, -21, -45
HWB
206, 9%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.