Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175997
RGB
23, 89, 151
HSL
209, 74%, 34%
HSB
209, 85%, 59%
CMYK
85, 41, 0, 41
LAB
36, -2, -40
LCH
36, 40, 267
OKLCH
0.46, 0.12, 251
XYZ
10, 10, 31
LUV
36, -20, -55
HWB
209, 9%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.