Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175A7C
RGB
23, 90, 124
HSL
200, 69%, 29%
HSB
200, 81%, 49%
CMYK
81, 27, 0, 51
LAB
35, -11, -26
LCH
35, 28, 246
OKLCH
0.44, 0.08, 236
XYZ
8, 9, 20
LUV
35, -22, -33
HWB
200, 9%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.