Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175B8B
RGB
23, 91, 139
HSL
205, 72%, 32%
HSB
205, 83%, 55%
CMYK
83, 35, 0, 45
LAB
36, -7, -33
LCH
36, 34, 258
OKLCH
0.45, 0.10, 245
XYZ
9, 10, 26
LUV
36, -21, -45
HWB
205, 9%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.