Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175C7F
RGB
23, 92, 127
HSL
200, 69%, 29%
HSB
200, 82%, 50%
CMYK
82, 28, 0, 50
LAB
36, -12, -26
LCH
36, 29, 246
OKLCH
0.45, 0.09, 236
XYZ
8, 9, 21
LUV
36, -22, -34
HWB
200, 9%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.