Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175C92
RGB
23, 92, 146
HSL
206, 73%, 33%
HSB
206, 84%, 57%
CMYK
84, 37, 0, 43
LAB
37, -6, -36
LCH
37, 37, 261
OKLCH
0.46, 0.11, 247
XYZ
9, 10, 29
LUV
37, -21, -49
HWB
206, 9%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.