Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175D86
RGB
23, 93, 134
HSL
202, 71%, 31%
HSB
202, 83%, 53%
CMYK
83, 31, 0, 47
LAB
37, -10, -29
LCH
37, 31, 251
OKLCH
0.46, 0.09, 240
XYZ
9, 10, 24
LUV
37, -22, -39
HWB
202, 9%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.