Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176371
RGB
23, 99, 113
HSL
189, 66%, 27%
HSB
189, 80%, 44%
CMYK
80, 12, 0, 56
LAB
38, -19, -15
LCH
38, 24, 217
OKLCH
0.46, 0.07, 213
XYZ
8, 10, 17
LUV
38, -26, -17
HWB
189, 9%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.