Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1771DF
RGB
23, 113, 223
HSL
213, 81%, 48%
HSB
213, 90%, 87%
CMYK
90, 49, 0, 13
LAB
48, 8, -64
LCH
48, 65, 277
OKLCH
0.56, 0.19, 257
XYZ
20, 17, 72
LUV
48, -25, -95
HWB
213, 9%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.