Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1775CA
RGB
23, 117, 202
HSL
208, 80%, 44%
HSB
208, 89%, 79%
CMYK
89, 42, 0, 21
LAB
48, -1, -52
LCH
48, 52, 268
OKLCH
0.56, 0.15, 252
XYZ
17, 17, 58
LUV
48, -27, -77
HWB
208, 9%, 21%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.